Google opens a store in New York to sell its Pixel

Google opened a temporary boutique in New York for the release of Google Pixel United States, allowing it to demonstrate its new flagship. A first for the Mountain View giant reinforces the public image of the pixels.

To the left of its two new devices, especially Google Pixel and Pixel XL Google, Google announced the opening of a temporary shop, a pop-up store in New York.
Unlike Apple or other manufacturers like Samsung or Microsoft in lesser measures, Google has almost no physical store to sell its products, if this is a shop in London . It must be said that the search giant is mostly software publisher and service equipment manufacturer.
For Pixel range, we do know that Google wants to bet bigger and actually invest in the manufacturing and marketing of the terminals, compared to the old Nexus range. We remember such expenditure estimated at $ 3.2 million for commercials on American television .

Google testing devices: a first

Apart from selling directly to Mountain View devices, the New York store will offer visitors to actually test the products. In images shared on Instagram, Google has such dirty demonstrations for DayDream View or a dimly lit room to test the Pixel camera, which convinced the press this week.
The other products like Google Wi-Fi or Google Home should also be available for testing in the shop. Google has not announced yet the opening of other shops of this type in other regions, such as the UK or Germany.

The Pixel, a consumer product

This is a first for Google to offer its potential customers to test the products, including Pixel. This new strategy further strengthens consumer brand that wants to send Google. It is now certain that the pixels are smartphones destined to overshadow Apple and Samsung Nexus unlike that were intended for a niche market.